TOUCHING COLORS® // CORAL
Neuroscience shows that in blind individuals, the same brain areas activated by seeing color are triggered by emotion.
So we co-created a color catalog with them — designed not to be seen, but to be felt. Overnight, we helped Coral forge a connection with over 6 million Brazilians who had long been excluded from choosing the colors of their own homes
Touching Colours is the world’s first non-visual color system created for the blind, transforming the visual language of color into a multisensory experience. In co-creation with blind individuals from the Dorina Nowill Foundation, Coral translated each shade into an original poetic narrative. Every element was designed to be functional, symbolic, and truly inclusive. A bold shift: from color as something we simply see, to something everyone can feel and imagine — on their own terms.
We created an immersive, all-black color catalog where 70 Coral shades were reimagined as Cromopoems® — original poetic narratives designed to evoke emotion in Braile. Each Cromopoem® lives both in print and on a fully accessible digital platform, with layered soundscapes tailored to the blind community’s auditory sensitivity. Every color tells a story to be felt, not seen.