BUD BASICS // BUDWEISER BR

‘Bud Basics’ is a series of studio-produced assets representing music, basketball, fashion, and more. It marked a rebrand of Budweiser Brazil’s social media and communications with a focus on appetite appeal and lifestyle.

Various new assets (photos and videos) were created for the brand’s channels, offering a perspective more aligned with Bud’s identity and its surrounding universes, combined with visual and verbal language tailored for social media.