BUDxNBA
To bring a bit of the NBA courts to fans stuck at home during the pandemic, we developed the BUDxNBA app, the league’s first official mobile game in Brazil.
The app quickly reached the top spot among the most downloaded games at launch. The campaign included a promotion that rewarded top players on the leaderboard with exclusive prizes.
We also created extra pieces targeting gamers who are also into the NBA. The goal was always to stay relevant and keep our passion point close to the audience’s world.
BIG BUD
We launched Budweiser’s biggest product in Brazil: the five-liter Bud, better known as the Big Bud since the day it hit the shelves.
We kicked things off with a teaser phase, revealing the product’s silhouette to spark curiosity, and then released the full launch film to present the new format.
BUDMILLA
