IN THE GREEN // PICPAY
The end of the year is that time when people often face a pile-up of expenses. It’s the result of what’s left from the holidays, like Christmas shopping, parties, and trips, combined with what’s already coming up, such as taxes, school supplies, and credit card bills. For many, it becomes hard to keep up.
To show that this doesn’t have to be the norm, PicPay launched the campaign Contas no Verde (Accounts in the Green). It tells the story of a character completely overwhelmed by January expenses, who finds the ideal solution in the PicPay app to get back on track financially.
The campaign includes a main film, digital media, and branded content. Each piece highlights how the app helps people begin the year in a better place financially, offering features like early FGTS access with no monthly fees and the ability to split bills, taxes, and fines into up to 12 payments.
The goal is to reinforce PicPay’s message that users always have access to smart and practical tools to make managing their money simpler every day.
