YOUR MONEY DESERVES PICPAY
To highlight that it offers the highest-yielding account in Brazil, PicPay launched the campaign Your Money Deserves More. Your Money Deserves PicPay, flipping some of its competitors’ arguments in its favor and drawing attention to the benefits of its returns.
The campaign includes videos featuring characters who personify other banks, only to be challenged by PicPay. The tone is humorous, with a colorful visual style that playfully critiques traditional financial institutions.
BLOCK ADS
The display ads currently running on Google channels simulate a block over competitors' ads to deliver the message that, with PicPay, your money always earns more.
It all started when we used our competitors' ads.
Then, we intentionally created similar-looking ads.
And finally, we "blocked" that not-so-great offer.
THE HIGHEST-YIELDING ACCOUNT IN BRAZIL
The videos were released on YouTube, TikTok, Instagram, and Facebook, inviting users to move away from accounts that barely outperform traditional savings or promotions with limited caps.
148%
Search increase
10B
Deposits
64k
New users
